Here are 7 proven ways to use generative AI in content marketing and 7 Ways that actually work.
1. Speed Up Blog & Article Writing
AI makes it easier to get content started by generating outlines, topic suggestions, and even first drafts within minutes. Instead of beginning with a blank page, marketers can use these AI-generated foundations and then refine them with brand personality and industry expertise.
✅ How we use it: At 7Ways, we rely on AI to create SEO-focused outlines, helping us target the right keywords and align every article with user intent.
2. Turn Long-Form Content into Multiple Assets
A single webinar, report, or whitepaper can be repurposed into blog posts, LinkedIn updates, email campaigns, or social media carousels — all with the help of AI.
✅ How we use it: We run transcripts through AI tools and convert them into short, engaging content pieces that maximize reach without adding extra workload.
3. Personalize Email Marketing Effortlessly
AI can segment audiences and craft personalized subject lines, body copy, and CTAs that appeal to different customer groups — making email campaigns far more effective.
✅ How we use it: We generate multiple variations of email copy, test them, and double down on the versions that deliver the best open and click-through rates for specific buyer personas.
4. Keep Social Media Fresh & Engaging
Maintaining a consistent social presence can be challenging. AI helps by suggesting post ideas, writing captions, and even producing visuals, making it easier to stay active and relevant.
✅ How we use it: Our team blends AI-powered copy with trending hashtags and design tools to create posts that spark genuine engagement and conversations.
5. Write High-Impact Ad Copy
AI can analyze past campaigns and suggest new ad headlines, descriptions, and creative angles designed to boost conversions.
✅ How we use it: We quickly generate multiple ad variations with AI, then A/B test them to uncover the best-performing versions.
6. Elevate Visual Content with AI
From custom graphics to product mockups, AI-generated visuals cut down design time and open new creative possibilities.
✅ How we use it: We pair AI-driven visuals with our brand guidelines, ensuring every design is unique, professional, and campaign-ready.
7. Use AI Insights to Improve Performance
AI doesn’t just help with content creation — it also analyzes performance data like engagement, SEO trends, and audience behavior. This allows marketers to refine strategies in real time.
✅ How we use it: At 7Ways, we apply AI insights to fine-tune campaigns, making sure every message gets smarter and more effective over time.
